Choosing an OTT platform specialist isn’t always stress-free. The sales jargon, live-chat reps and variety of features are just some of the many elements that make the process quite confusing. Not to mention the sheer number of OTT providers you can choose from.
To help you filter your options and find the best, here are the most vital questions to consider :
Do they offer a web platform?
The ability to have your own website and domain is important for an OTT platform. That’s because web content is the foundation of streaming. People still use the Internet to get video content, and a lot of them trust the place more with payments.
Will your web design be customizable?
Website customization is just as important. You should be able to design your own website based on your current brand, whether using templates or starting from scratch. This customization is a good sign as well of how much freedom you’ll have in terms of building your OTT apps.
Can you accept payments internationally?
Most WiFi-connected countries can use OTT services. That means you will be enjoying a wide-reaching potential audience. To maximize your benefits from this, make sure you can accept payments worldwide through your OTT platform.
How long does it take to set up the service?
The typical set up time for an OTT app is one to two months. If an OTT provider says you have to wait longer, don’t proceed. There are quicker and more professional services that you can use. Better providers will be able to get things ready in at least a month, after which you will be able to access your video website.
On the other hand, if a provider offers you less than 30 days – heard of those “OTT-in-a-week” packages? Keep in mind that good apps are made with time.
Do you have to pay for updates and maintenance?
Companies providing OTT services are expected to improve their products on a continuing basis. Question is, are these updates paid or free? Aside from updating your app, does the platform come with ongoing app maintenance? In any case, these services should come without a cost to you. Truth is, they must be a basic part of your package, so don’t forget to triple-check before making any plans.
Do they want a part of your profit?
Lastly, make sure to choose a provider that only bills for its own services and not for your hard work. In short, you should only have to pay a flat fee for the company’s services, period. Totally zero percentage of your sales. If an OTT provider expects more than a flat fee, take your business elsewhere.