If you own an online business then you definitely want your business known online so you can increase your sales and profits. The sad reality is that a lot of onlinen businesses fail. Most of these failed businesses did business on their own with their own ecommerce website instead of selling in a proven marketplace like Amazon.
Below are some reasons why you should also sell on Amazon instead of just your own ecommerce store.
One of the reasons why you should sell on Amazon is because it is already a trusted name for online shoppers and if amazon has the products that you also sell, then most consumers would most likely buy it from Amazon than from an unknown site. There are man big marketplaces that have been around for a while and they are known and trusted worldwide such that the first place where people look for products is Amazon and some other big marketplaces.
And since your website is virtually unknown, it will not get the easy trust that big companies have already earned for themselves. In order to gain that trust, you need to work harder but you can also opt to sell on Amazon and benefit from the trust that people have bestowed upon it and make your products more known to the public.
Even if you go and sell on Amazon, it is still good to maintain your ecommerce website. Just keep in mind that Amazon has spent billions in order to give customers an amazing buying experience and so selling here would mean more people will actually see the products that you are selling.
If you want to do as you want online, then it takes having a lot of money. with money you can buy things, ideas, and people. Because Amazon has money, it was able to build something which new sellers cannot copy; super competitive pricing and millions of active third-party sellers choose this as their primary online sales channel.
People think that the fees charged by Amazon will eat up your profit. However what these sellers fail to realize is that while they don’t sell in Amazon to avoid paying fees, having their own ecommerce website has its own overhead in time and money from building an ecommerce store and for driving traffic to their website. You are risking a lot pouring your money on your own ecommerce website because there is no guarantee of success. If you don’t have to face huge risks, selling on Amazon is the best thing to do; besides you will not even feel that you are paying fees since they are already predetermined and incorporated in the product price and will not be charged until you have a sale.
There is no sacrificing of the brand when you sell in these huge marketplaces.
You need a good break for your online business. if you want to get that break, try selling on Amazon.